At the center is a digital product passport that gives each carpet its own identity. Material origin, manufacturing process, care instructions, or later changes remain traceable throughout the entire lifecycle and accompany the product far beyond the moment of purchase. This gives the carpet a documented biography – and a future.
Stephan Hürlemann's designs are based on an open creative system of colors, geometries, and digital data sets:
Building Blocks:
The concept includes a collection of 14 colors and five rectangles, which represent the smallest design elements. Each rectangle consists of one or two colored areas.
Worlds:
Different combinations of colors and rectangles create numerous patterns. Adjacent areas of the same color visually merge. With these building blocks, Stephan Hürlemann created five worlds with different moods, reminiscent of city maps or pixel graphics.
Sections:
To make the carpets as versatile as possible, five geometric shapes were defined: 1 square, 1 circle, and 3 rectangles (1:1.33 | 1:1.5 | 1:4.5). Using these shapes, Hürlemann set out to find interesting cutouts and color combinations within the pattern worlds.
Unique Pieces:
In an initial design phase, 75 carpet images with different characters were created – from colorful to monochrome, from dark to cheerful, from calm to lively. Each Fellow is recognizable as part of its world and connected to other Fellows through its building blocks.
Robot tufting produces individual pieces with the highest precision and minimal material use. Each carpet is unique but remains part of a larger design family.
