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Fellow - Metamorophosis of a Rug
How we are rethinking the life cycle of a carpet to improve the life cycle assessment of products.
How can the furniture industry become more sustainable and fit for the future?
To find an answer to this question, three Swiss experts from the furniture industry have joined forces in a collaboration: designer Stephan Hürlemann, online media company DAAily platforms and we from Ruckstuhl. With the goal of improving the eco-balance of products, we have rethought the design, production, distribution, use and trade of a rug. The result is a new system that Ruckstuhl is now testing with the new and unique Fellow rugs designed by Stephan Hürlemann.
The project and the product family were presented by Ruckstuhl during Milano Design Week 2023 in the exhibition «Fellow – Metamorphosis of a Rug» conceived by Stephan Hürlemann.