Customized colours

What do pullovers, painted walls, bedlinen, bunches of flowers and carpets have in common? With every one of these objects, colour plays a central role in the decision to purchase. So it is hardly surprising that we, as carpet manufacturers, should be constantly preoccupied with colour. We are concerned with questions like the following – What appeals to our customers? How do we find colours that are sought after and make people happy? What objective criteria make one colour more attractive than another? Are there colours that survive all passing trends? What is it that makes a classic colour special?

There are no simple answers to these questions otherwise everyone would have these same colors in their assortment. But because the perception of color and its beauty is very subjective and personal, we know that the search for the right color cannot always be completed with our carefully balanced color range. Ruckstuhl mixes personal colors from small production quantities on the basis of a specific idea, an existing shade or a sample - even if you bring your favorite woolen sweater with you as a template.